Cape Cod, MA, October 2024 — Pop Up Street and Zavia Walker are excited to announce the launch of the Artist Development Program, an innovative initiative designed to empower emerging creatives through comprehensive technical assistance grants. This program will provide invaluable support to two individuals ready to take their artistic vision and transform it into a thriving business.

At the heart of this program is a commitment to fostering creativity, entrepreneurship, and community engagement. Each grant recipient will receive specialized mentorship and resources, designed to help them turn their creative skills into a sustainable business. This unique opportunity is perfect for individuals who have been facing challenges in starting their creative journey and for visual artists looking to expand their work into new markets.

What the Artist Development Program Offers

The Artist Development Program is centered around technical assistance grants that provide much more than just financial support. Awardees will receive a structured, hands-on learning experience, mentorship, and essential tools to successfully launch a new creative business. The program runs from January to March 2025, culminating in a Pop Up launch event in April/May, where the participants will debut their businesses to the public.

Key benefits of the program include:

• Skill Development: Hands-on training for those interested in crafting products such as jewelry or other artisanal goods. Visual artists will receive guidance in turning their art into products suitable for e-commerce.
• Business Setup Assistance: Guidance through the process of setting up an LLC, opening a business bank account, and managing finances.
• Branding and Marketing: Each participant will receive personalized help developing their brand, from logo creation to website design and social media strategy.
• Content Creation & PR: Professional photography, promotional materials, and PR support will ensure the successful launch and visibility of each business.
• Mentorship: Awardees will participate in the Creativity to Commerce course, gaining business development skills and insights from industry professionals.

Two Categories of Support

1. The Artisan Craft Grant: This grant is for individuals who want to learn a new craft or creative skill, such as jewelry making or artisanal product development. The program will teach them how to produce marketable goods and provide them with the business tools needed to succeed.

2. Creativity to Commerce Visual Artist Grant: Geared toward emerging visual artists, this grant helps participants translate their artistic style into products suitable for the e-commerce market. Artists will receive guidance on product selection, branding, and marketing strategies to help launch their business on a digital platform.

Applications Open November 1st

Applications for the Artist Development Program will open on November 1st, 2024, and close on December 1st, 2024. The program is open to individuals who are committed to launching a new business in the creative field and who demonstrate a passion for turning their artistic vision into reality.

"We believe in the power of creativity and entrepreneurship to uplift communities and individuals. This program is designed to give aspiring artists and creatives the tools, resources, and support they need to succeed," says Zavia Walker, founder of Pop Up Street.

The Pop Up Launch Event

The program will culminate in a highly anticipated Pop Up launch event in April or May 2025, where awardees will have the opportunity to showcase and sell their products to a wide audience. This event will not only provide exposure but will also mark the official debut of their new businesses.

The Artist Development Program represents a significant step forward in our mission to support the growth of creatives and entrepreneurs in the Cape Cod area and beyond. By offering hands-on guidance, technical assistance, and access to a supportive creative community, Pop Up Street and Zavia Walker aim to help individuals overcome challenges, launch sustainable businesses, and make their mark on the world.

For more information and to apply, please visit [Pop Up Street’s website] starting November 1st. Follow us on social media @popupstreetcapecod to stay updated on the latest news and developments from this exciting new initiative.

About Pop Up Street and Zavia Walker
Pop Up Street is an innovative platform that celebrates art, culture, and creativity through curated events, pop-up markets, and business development programs. Founder Zavia Walker is a visionary entrepreneur committed to empowering creative entrepreneurs and building a vibrant community that uplifts diverse cultures and diverse artistic talents.